We give our music away for free. I'm not talking downloads. I'm talking physical Cd's, the kind that are fronted by our record label whom we then have to pay back. We've been on tour since the middle of February and every night we announce from stage: "We've got free Cd's for all of you, just come over to our merch table after we play and we'll give 'em to you". Smart business plan? No. But really it's more important to us to get the music into people's hands than make a small profit. In an age where you can pretty much get whatever music you want for free, we figured why not? Instead of hoping people choose your album over a few more beers at the bar, we'd rather they go home with our CD. I know if I was in the crowd, I'd like a free CD from a touring band.
The reality is the internet is a wonderful thing. But it's also terrible as well. Music lovers are barraged with hundreds of thousands of bands, all vying for your attention. Myspace friend requests, advertisements, and don't even get me started on the tremendously lackluster bands gigging it out every night in some beer-stained watering hole every town across the country. I don't blame people for not wanting to give a band a chance. Hell, I'm like that myself most of the time. It's a tiring and grueling process, separating the wheat from the chaff. But we figured if you like pop music, there's a good chance you'll enjoy our songs. Thus we put it in your hands, no strings attached.
But Mark, didn't Radiohead give their last album out, pay what you want for it? Yes, friend they did, well the downloads at least. But they're also an arena size band that's been promoted by EMI for the bast 15+ years. This is our debut album. We're slugging it out like thousands of other bands, competing for your, dear friends, attention.
So you give your music away for free, you might say, Big deal, you could download it for free anyway. And you'd be right. That's why I'd also like to announce that once we finish this tour in a few weeks, we're gonna hunker down here in lovely Pittsburgh and record a mini-album and then...wait for it... give that away for free too. I hope no one from the label is reading this! We've got a whole slew of new songs and we can't wait to record them and get it out there to you, the world. If I don't say so myself, I think you'll enjoy it.
Since alot of our shows are 21+, we've decided to play for free for those too young or lacking fake ID's. Outside every show, we're offering to play a free acoustic set for any and all comers. Free Free Free!!! Where does the madness end?
So come on out and see us play, you'll get a free CD out of it. And they say there's no such thing as a free lunch?